Tactics are great. Execution is essential.
But a smart strategy is like having the wind at your back.…
Seth Godin, “The Wind at Your Back”, blog, September 10, 2019
At an early stage of a case, counsel should develop an overarching strategy that will serve as the foundation for all decision-making.
Time and resources are finite – clients cannot afford to venture down blind alleys with no realistic prospect of success.