Tactics are great. Execution is essential.

But a smart strategy is like having the wind at your back.…

Seth Godin, “The Wind at Your Back”, blog, September 10, 2019

At an early stage of a case, counsel should develop an overarching strategy that will serve as the foundation for all decision-making. 

Time and resources are finite – clients cannot afford to venture down blind alleys with no realistic prospect of success. 

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